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Girls’ Generation to Endorse LG 3D TV
Girls’ Generation will add LG Cinema 3D TV to their list of endorsements.
On January 16th, LG Electronics stated that they chose Girls’ Generation as their new model for their Cinema 3D TV product line. Girls’ Generation is gathering popularity globally, and LG Electronics plans to connect the group to 3D TV in order to increase the popularity of 3D TV’s worldwide and secure the image of “3D = LG”.
Director Han Woonghyun, who is in charge of brand communication, said, “With Girls’ Generation’s image as the leading group of Hallyu, we will solidify a newly upgraded LG Cinema 3D TV image.”
LG Electronics will launch various marketing activities with the already established model, actor Won Bin, and Girls’ Generation as their top two spokespeople.
Last year, Girls’ Generation endorsed Intel’s core family of processors with the “Visual Dreams” campaign, which was a huge hit. Already with this year just starting, Girls’ Generation looks to continue the trend of being the top model for the biggest tech companies in Korea.
Sources: Yonhap News
Written by: MoonSoshi9@soshified
Contributors: minigiglo@soshified, ch0sshi@soshified
Edited by: residentbenchwarmer@soshifiedx
On January 16th, LG Electronics stated that they chose Girls’ Generation as their new model for their Cinema 3D TV product line. Girls’ Generation is gathering popularity globally, and LG Electronics plans to connect the group to 3D TV in order to increase the popularity of 3D TV’s worldwide and secure the image of “3D = LG”.
Director Han Woonghyun, who is in charge of brand communication, said, “With Girls’ Generation’s image as the leading group of Hallyu, we will solidify a newly upgraded LG Cinema 3D TV image.”
LG Electronics will launch various marketing activities with the already established model, actor Won Bin, and Girls’ Generation as their top two spokespeople.
Last year, Girls’ Generation endorsed Intel’s core family of processors with the “Visual Dreams” campaign, which was a huge hit. Already with this year just starting, Girls’ Generation looks to continue the trend of being the top model for the biggest tech companies in Korea.
Sources: Yonhap News
Written by: MoonSoshi9@soshified
Contributors: minigiglo@soshified, ch0sshi@soshified
Edited by: residentbenchwarmer@soshifiedx
SNSD to Work with Won Bin for New TV Commercial
SNSD is set to promote the new LG 3D TV with actor Won Bin! On January 16, LG Electronics revealed that SNSD has been picked as the new face of the LG Cinema 3D TV.LG Electronics plans to appeal to various marketing audiences with Won Bin and SNSD as their new main models. Officials of LG Electronics stated, “We plan to use the brand power of Won Bin and the globally-known SNSD to send out the image that ‘3D=LG.’”
“We want to upgrade the brand of our 3D TV through SNSD's #1 image and position as the leader of Hallyu Wave. Just like the globally-loved SNSD, we will work hard to make the new Cinema 3D TV loved by more consumers," an LG representative said in a statement.
SNSD has worked with LG Mobile in the past but it's the first deal with LG Electronics. The commercial featuring both SNSD and Won Bin is expected to be unviled by the end of this month. Stay tuned for more updates!
Cr : soompi.com
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